Amazon Claims Record Weekend For Its Devices

Amazon says it had a record holiday shopping weekend for sales of its devices. While the company didn’t reveal any hard numbers, it says it sold “millions of devices” and 3x over last year.

The top-selling products across all of the products available on Amazon.com on Black Friday were Amazon devices. #1 was Fire and #2 was Fire TV Stick. Of course it probably helps that the company recently removed the competition from its site.

Amazon Fire TV sales were up more than 6x year over year for the holiday shopping weekend, the company says, noting that from July through October (the last month for which there is data) Fire TV has been the top streaming media player in the US, across all retailers.

On Black Friday, Amazon Echo was the top seller across all $100+ products on Amazon.com, according to the company. The new $49.99 Fire tablet is the fastest-selling Amazon tablet ever, with millions sold since launch, it says. Amazon sold “hundreds of thousands” of Kindle e-readers over the weekend.

“We’re excited that millions of customers will be opening new Amazon devices this holiday season. This has already been the biggest holiday shopping season for Amazon devices, and we’re energized by the year over year growth for all of our product categories,” said Dave Limp, Senior Vice President, Amazon Devices. “With a sub-$50 price point for one or $250 for a six-pack, we’ve reached a tipping point with Fire—it is our fastest-selling tablet ever. We’ve already built millions—and we’re ramping up production to build millions more.”

There are stats about online shopping on Thanksgiving and Black Friday in general from a variety of sources here.

Image via Amazon

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