Twitter announced that it is launching Moments in Brazil. This is only the second country after the United States to get the feature.
— Twitter Moments (@TwitterMoments) November 17, 2015
— Moments Brasil (@momentsbrasil) November 17, 2015
Twitter launched Moments early last month. Moments are curated stories made up of tweets, images, videos, Vines, and GIFs. These are curated by both Twitter and select partners like Bleacher Report, Buzzfeed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and the Washington Post (more in the future).
Twitter users can access and follow specific stories from a new lightning bolt tab. New stories appear throughout the day and are continuously updated and organized by topics like entertainment, sports, etc.
Shortly after the launch of Moments, Twitter launched Promoted Moments with select partners as a clear way to monetize the new feature.
During a conference call to discuss the company’s disappointing financial results, Twitter talked up Moments as one way it intends to grow its user base, which continues to grow at the rate of a snail’s pace. The Moments feature was the focal point of a recent television ad from the company.
CEO Jack Dorsey noted that it’s still early and the company is collecting feedback on the feature, but that they’ve already seen how it has improved Twitter.
He also maintained that rolling the feature out beyond the U.S. is a priority.
Image via Twitter