Pinterest Search Tool Lets You Visually Search Inside Pins

Pinterest announced the launch of a new visual search tool that enables users to zoom in on specific objects in a pin’s image and get results for visually similar pins. The company says this is aimed at giving users a new way to discover ideas and products.

“Discovery on Pinterest is all about finding things you love, even if you don’t know at first what you’re looking for,” a spokesperson tells WebProNews. “Visual search is search without the text query.”

To use the tool, users can simply tap the search tool in the corner of a pin when they see something they want to take a closer look at. Then they can select the part of the pin that is of interest and Pinterest will display visually similar objects, colors, patterns, etc. Users can also filter results by topic.

“Visual search not only helps you discover new ideas and products you may not have known existed or knew how to describe, but it also helps you find similar products at different price points and where to buy products that otherwise would have been just static images in a bigger picture,” the spokesperson says.

It’s interesting to see Pinterest continue focusing on new ways for users to search as it’s positioning itself as more of a search service than a social media service, which is often thought of. This is especially true when it comes to recruiting advertisers.

Back in the summer, Pinterest added a handful of new features to make its regualr search tool smarter, including a new typeahead experience, more filters, autocorrect, trending searches, and displaying verified accounts in search results.

This new visual search feature actually appears to be the final version of the “Flashlight” search tool the company has been working on, which we also reported on in June. This was demoed about an hour and twenty-six minutes into the following video.



Pinterest gets into the technology behind the new tool here.

The feature is rolling out globally across the web and Pinterest’s mobile apps.


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